Max Yu, Senior product management and product marketing development professional with over 10 years of experience within the consumer electronics and SoC semiconductor industry.
– Consistent record of utilizing commercial awareness and business acumen to successfully oversee analysis of target markets information and evaluate customer requirements, effectively develop product marketing strategies, efficiently manage project resources and identify new product opportunity to expand market share.
– Proven functional and technical ability and project management skills, engage the matrix group stakeholders, marketing, sales, PM, R&D, FAE, QA and international OEM.
– Solid knowledge of consumer electronic products and technologies, including networking, display, audio, touch and smart device connectivity. Extensive experience with embedded systems (ARM, DSP, FPGA, MCU), firmware programming (assembly, C, C#, Java) under 8051 core platforms as well as hardware architecture mixed-signal system level design.